AC Milan is delighted to announce a prestigious new partnership with Cincoro Tequila, an award-winning portfolio of luxury tequilas, now joining the Club's family of partners as the Official Tequila of the Rossoneri. This exclusive collaboration marks a significant milestone for both AC Milan and Cincoro Tequila, aligning two iconic names in the worlds of sports and premium spirits.
Cincoro Tequila was launched in 2019 by five NBA legends: Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan. In under five years, Cincoro has won over 29 awards in accredited spirits competitions and is continuing to create the gold standard for greatness in tequila.
The partnership with Cincoro Tequila, coinciding with the launch of its Italian expansion, is poised to elevate AC Milan's fan experiences and enhance the Club's brand positioning on a global scale. Known for its exceptional quality and craftsmanship, Cincoro Tequila will infuse a touch of luxury into AC Milan's experiences and events, starting from the San Siro stadium, creating unforgettable moments for fans and stakeholders alike.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: "We are incredibly excited to welcome Cincoro Tequila to AC Milan. This partnership is a testament to our commitment to aligning with brands that embody the same spirit of excellence and luxury that defines AC Milan. This collaboration will undoubtedly elevate our brand's prestige on a global scale, connecting the elegance of Milanese culture with the sophisticated allure of Cincoro."
Emilia Fazzalari, Cincoro Tequila Co-Founder & Executive Chairman, said: "Launching Cincoro Tequila in Italy has long been a goal of ours and we're thrilled to finally bring Cincoro to premium spirits aficionados in Italy. This extraordinary partnership allows us to introduce Cincoro's rich and delicious taste to discerning Italian consumers and international travelers alike."
To celebrate the launch of this new partnership, AC Milan and Cincoro will be hosting an intimate and exclusive dinner for stakeholders and investors the week of 22 July in the Brera neighborhood. The invite-only event will provide an opportunity for luxury influencers, trade customers and VIPs to indulge in the various Cincoro expressions while enjoying a specially curated tequila-paired meal, truly showcasing the sophisticated essence of both brands.
