The creation of the "Milan Sports & Entertainment" holding company has been news that has brought the spotlight back onto the wide-ranging project that RedBird Capital has for Milan and the city of Milan. Those with a negative mindset will certainly have put forward the following thought: "They have finally come out into the open. They only want to engage in property speculation through the new stadium, the arena in San Donato, NBA Europe and tennis. But what about Milan?" Well, exactly, Milan.
Milan remains the cornerstone on which this new investment chapter bearing Gerry Cardinale's name is based, as he continues to move swiftly forward with his vision of the global renewal of the club, the brand and the entire Rossoneri group.
AC Milan and the next transfer market windows (January and the summer)
The Milan patron has said publicly, and also reiterates privately, that two more transfer windows will be needed to complete the construction of the definitive backbone of the team, which will then be called upon to compete at a high level both in Italy and in Europe. Investments will not be lacking as early as January, as per Milan News, with at least three signings across defence, the wing and attack, with the minimum objective of returning to the Champions League, before then making changes to the team again in the summer and bringing in the other missing pieces.
In fact, Milan will be aggressive in the transfer market, with Ruben Amorim at the helm of the team and with an eye towards escaping the quicksand of mediocrity in thinking and results in which the team and the club are currently floating. Whether people choose to believe it or not, in Cardinale's mind, Milan must always be fighting for the Scudetto and, in a much more ambitious sense, return to being a major protagonist in the Champions League as well. This is why he will not hold back in the transfer market.
The creation of MSE will also help the Milan brand expand into other sports where sponsorship levels are rising, such as tennis, for example. Hosting an important tournament inside the future arena in San Donato Milanese will place Milan on the map of world tennis, but there is more to it than that. Negotiations to bring an NBA Europe franchise under the Rossoneri colours are wide open, and the long-term project also includes incorporating other indoor sports (from volleyball to futsal), which would lead Milan to follow the path already taken in Spain by clubs such as Real Madrid and Barcelona or, in Germany, Bayern Munich. This was relayed via Milan News.
