AC Milan and PUMA are pleased to unveil the new PUMA Cage, an innovative project that adds to the iconic AC Milan landmarks in the city and aims to become a new destination for Rossoneri fans in Milan.
The Cage, featuring a synthetic turf football pitch for 2v2 or 3v3 matches, is located in Piazza Gino Valle, right in front of the AC Milan Store at Casa Milan. It offers fans a new meeting point to strengthen the bond between the Club and the Rossoneri faithful, allowing them to enjoy unique experiences, participate in exclusive events, and immerse themselves in the Rossoneri universe in an innovative and engaging way.
The project integrates seamlessly into the Casa Milan experience, creating a new stop for fans at the Rossoneri headquarters. It complements the AC Milan Store - offering official PUMA products, football boots and exclusive Club collections - the Mondo Milan Museum, an interactive journey through the Club's history, and the renovated Casa Milan Bistrot, which changed management last September and continues to be the place where football meets good food.
The PUMA Cage project will officially launch in the coming months, with spring bringing a rich schedule of activities for fans, alongside a booking system that will make the Cage accessible to everyone. However, fans eager to enjoy the space can already do so starting from today, Monday 27 January, by visiting the AC Milan Store at Casa Milan during opening hours to request access to the Cage.
The project will also focus on the Milan Academy, with boys and girls from the Club's affiliated football schools taking center stage through matches, tournaments, events, and dedicated moments tied to the matchday experience.
In addition to special matches and dedicated tournaments, the PUMA Cage will host events, challenges, and meet-and-greets featuring players and Legends from the Rossoneri and PUMA universe. These moments are designed to strengthen engagement with fans.
With the PUMA Cage and the support of PUMA, AC Milan reinforces its role as a provider of unique fan experiences while contributing to making Milan a capital not only of fashion and design but also of sport and innovation. Through this space, the Club aims to consolidate its active role in promoting Milan as a tourist destination through sport.
Following the opening of the new Rossoneri Flagship Store on Via Dante in the heart of Milan, which officially launched last summer, the PUMA Cage adds to the growing list of Rossoneri destinations and experiences available in the city. Alongside the Stores and Casa Milan, these include the legendary San Siro stadium, which welcomes thousands of fans from around the world every week. With this new project, the Club expands its portfolio of points of interest in the city, actively contributing to the flow of tourism while supporting local economic development.
Among the experiences already offered to fans, the Tram Experience stands out, allowing fans on matchdays to explore Milan from a unique perspective before enjoying the excitement of the game at San Siro. Similarly, the Front Row Experience puts fans at the center of the action, demonstrating AC Milan's unwavering commitment to creating memorable moments and engaging supporters from around the world.
