An executive with extensive and solid international experience, she will be responsible for the Marketing, Communication and Content & Digital areas, strengthening their synergies with the goal of enhancing AC Milan's brand potential on a global scale in the Club's new phase of development.
AC Milan announce the appointment of Francesca Montini as Chief Brand Officer. Reporting directly to CEO Giorgio Furlani, she will oversee the Marketing, Branding, Communication, and Content & Digital departments.
With her extensive international experience fostered across her professional career, Montini will contribute to strengthening the brand on a global scale, expanding AC Milan's international fanbase by constantly reaching new audiences while consolidating the existing ones. She will also play a key role in positioning the Club as a leader in the evolution of international sports entertainment, engaging and connecting millions of Rossoneri fans worldwide through innovative experiences, languages, and media.
Before joining AC Milan, Montini worked across several strategic markets considered strategic by the Rossoneri Club – including Europe, the Middle East, and the United States – collaborating with prestigious global brands such as Nokia, Nike, Ford, Jeep, and Ferrari. Since 2017, she has risen through the ranks of responsibility at Ferrari, culminating in her appointment as Chief Communications Officer in 2023.
Source: acmilan.com
