Less than a week after signing the deed, Milan and Inter are reportedly already working on the naming rights for their new stadium.
This means an agreement with a company that would attach its name to the new venue where the two Milan clubs are expected to play starting from 2031.
According to 'La Gazzetta dello Sport', this is "a challenge worth 25–30 million euros", as Milan and Inter could offer the sponsor not only a prestigious stage but also double exposure. Several options are being considered, and one of them involves 'Generali', Italy’s leading insurance company.
