“Benvenuti all’Inferno” (Welcome to Hell) was the mood that accompanied the launch of the Fourth Kit during AC Milan vs Parma and once again took centre stage for the Derby della Madonnina: a pact between the team and its fans, between past and present, between passion and the shared determination to fight together. In a sold-out San Siro, the Rossoneri faithful transformed the stadium into a stage of energy and identity.
The most symbolic moment came as the teams entered the pitch. The stands came alive with an imposing red-and-black choreography, while the players’ tunnel was illuminated in intense shades of red, becoming a powerful and symbolic passage leading the teams onto the field for one of the most anticipated fixtures of the season. A collective ritual that reinforced the message: “Welcome to Hell.”
The Derby atmosphere had already begun to build from the moment fans arrived at the stadium, through a dedicated visual journey featuring light projections and themed LED content along the entrances. The experience culminated in the light show accompanying the team line-up announcement, further igniting the anticipation and energy ahead of kick-off.
Making the evening even more special was the presence of Federica Brignone and Dominik Paris, medalists at the recent Milano-Cortina 2026 Winter Olympics and outstanding ambassadors of Italian sporting excellence.
Source: AC Milan
