The financial details of the naming rights agreement for the Generali stadium continue to emerge. The latest details have been revealed by 'La Gazzetta dello Sport' on their website: the deal will initially generate €10 million per season for the two clubs, before increasing once the stadium is inaugurated.
In fact, once the stadium is inaugurated, the figure will rise to €30 million (€15 million each) for the following 20 years.
