The process of profound restructuring of Milan, which began last May 25 when Cardinale took charge of the club and chose a new management team and Amorim as coach, continues. Yesterday, RedBird announced the establishment of Milan Sports & Entertainment, a holding company that will bring together the American fund’s current and future investments in Milan in sports, infrastructure and entertainment.
MSE will organize these activities into a single integrated multisport platform, with centralized management, shared expertise and coordinated partnerships across the various activities. Leading it, in the role of chief executive officer, will be Brett Yormark, a professional with thirty years of experience in the world of sports, currently at the helm of the Big 12, one of the most important conferences in the NCAA, American college sports. Yormark’s arrival will not lead to changes in Milan’s organizational structure, where Calvelli will remain chief executive officer.
Rossoneri Colours
Milan remains at the centre of the sporting investment made by RedBird, but other activities will be developed around the club, contributing to the generation of revenues from which the Rossoneri club will also benefit, although they will flow into the holding company’s coffers, as relayed via La Gazzetta dello Sport today. Among the sources of revenue are an ATP tennis tournament that could take place in Milan, a hospitality and legends service for the San Siro stadium, but also for other Italian venues, and naturally the NBA Europe project, which Cardinale and RedBird have certainly not abandoned. Quite the contrary...
Milan
At the centre of everything is the city of Milan, which, in RedBird’s vision, is the financial and commercial capital of the country, the global reference point for fashion, design and culture.
In a European context characterized by new private investments, infrastructure development and the transformation of the sports industry, Milan has the characteristics and dimensions to establish itself as one of the most influential sports and entertainment markets in the world.
MSE therefore intends to seize the opportunities offered by the convergence of these sectors.
The entire operation confirms the American fund’s long-term commitment to Milan, an iconic team with a brand of great international strength, which in 2031 will also have a brand-new stadium that will generate revenues, such as those from the naming rights agreement with Generali, which has already been signed.
At the helm of the new holding company will be Brett Yormark, who will leave the 'Big 12' at the end of January 2027. During his career, he has held key roles at Roc Nation, the NBA franchise Brooklyn Nets and NASCAR.
