AC Milan are enjoying their first major trophy in 11 years. The leaague title comes after a lot of hard work and dedication and the Rossoneri club will benefit a lot. Besides the sporting level, the brand image and reputation of the club will see some growth.
According to Brandirectory.com: "Juventus FC (brand value up 25% to €705 million) has retained its position as the most valuable and strongest football brand in Italy, while AC Milan (brand value up 76% to €269 million) achieving the fastest growth in both areas. The two Italian football brands are amongst the fastest growing football brands in the world and lead a cohort of extremely strong results for Italian football brands in the Brand Finance Football 50 2022 rankings."
AC Milan’s brand value is still 16% below their pre-pandemic 2019 brand value high of €321m, but the club will hope that this time it can maintain the brand value, having endured significant brand value variance since featuring at 7th in Brand Finance’s first ranking in 2010.
