RedBird's founder and managing partner, Gerry Cardinale, discussed the investment he made to acquire the AC Milan club. He did so in the pages of Sportico, also talking about European football. Here are his statements, as relayed by Calciomercato.com:
"European football is the best live event intellectual property in the world. I think Milan is one of the best investment options I have ever seen: it is one of the top global brands in European football and an underrated resource. It's a hidden gem."
"I'm looking for the opportunity where my capital can solve problems, and this has become very clear to me, both with Milan at the micro level and with Serie A at the macro level. Cash flow won't magically appear, but if you believe in the content of what you have, sooner or later the cash flow will come."
