AC Milan’s partnership with Harmont & Blaine has ended. The official style partner of the champions of Italy should be a new brand: Off-White.
This is revealed exclusively by MilanPress.it. As per the Italian website, a luxury clothing company founded by the American creative and designer Virgil Abloh. The brand has established itself over the years also thanks to Abloh’s friendship with Kanye West, which lasted from when the designer was only 22 years old (and had just graduated in civil engineering) until the latter’s death in 2021 due to a cancer.
Off-White is a brand that dresses mainly in Urban and streetwear style, much loved among the very young with a philosophy closely linked to contemporary culture and made in Italy, using only raw materials produced in Italy. For some time Off-White has opened a luxury boutique in the Milan Fashion District, in via Verri at the corner of via Bigli. The investment in talents and the renewed appeal of the Milan brand are the basis of the partnership with a brand as close to young people as it is sought after and loved globally, writes the website.
Harmont & Blaine, after seeing their partnership end with the club, have come forward with a renewal offer. But, the proposal was not deemed sufficient by the Rossoneri higher management.