RedBird founder and owner of AC Milan, Gerry Cardinale, is reportedly set to arrive in Milan as early as tomorrow. During his visit, Cardinale is expected to discuss the contract renewal issue of Rafael Leao with Paolo Maldini, as well as oversee the progress of AC Milan’s new stadium project. This visit should also confirm Cardinale’s commitment to increasing AC Milan’s revenue and brand image.
Cardinale’s vision for the club extends beyond the pitch and involves strengthening the club’s commercial partnerships. AC Milan have announced in recent times a new collaboration with Off-White, a popular fashion brand that will design the team’s social uniforms. Additionally, AC Milan has formed a strategic partnership with the New York Yankees, the world’s most well-known sports brand. The Yankees’ president, Randy Levine, joined AC Milan’s board of directors in January, and the two teams have agreed to sell each other’s merchandise in their respective stadiums.
Looking to the future, AC Milan’s new stadium project is expected to be a significant source of revenue and increased brand awareness for the club. Cardinale’s plans for the club include playing a game at Yankee Stadium, a move that could further strengthen the relationship between AC Milan and the Yankees. As Cardinale’s visit to Milan approaches, there is much anticipation regarding what other strategic moves he has in store for the Italian giants.
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