After achieving the record during the pre-order phase, second only to the launch of the 2022/23 Home shirt and doubling the sales of last year's fourth shirt, the first day of AC Milan's fourth kit, in collaboration with PUMA and PLEASURES, confirmed this trend, writes Milan News.
Today marked the second best day ever for the Rossoneri's e-commerce, following the day that celebrated the 19th Scudetto victory, and the first ever since the club's e-commerce platform was internalised.
On the first day of sales, in fact, the fourth kit, in collaboration with PUMA and PLEASURES, surpassed all previous fourth shirts launched by the club: sales were on par with the 2022/23 Home kit and higher than those of the current season.
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