Over the last four years, Milan have invested (and generated) a huge amount in the transfer market, but without managing to build a team that is truly coherent, solid and recognisable. The figures are striking: €62 million spent in 2022/23, €132 million in 2023/24, €139 million in 2024/25 and €170 million in 2025/26 (while also generating €179 million in sales), for a total of €503 million, with an average of over €125 million per season. Enormous sums, especially when compared to the results achieved and the constant feeling of a squad that is often incomplete, assembled more through opportunities than through a clear vision.
The line must be only one: the manager’s.
That is why the issue today is not spending more, but spending wisely. If Milan have decided to entrust Massimiliano Allegri, then they must have the courage to fully follow his instructions. It would make no sense to continue with the usual hybrid strategy, where the manager asks for functional, experienced profiles and the club ends up signing players disconnected from the tactical idea. That is how money, time and seasons are wasted. Four clear, targeted signings are needed, chosen to build a team compatible with the football of the ex Juventus coach: not spectacular in terms of style, but pragmatic.
More than buying a lot, Milan must buy well.
The real question is this: what kind of team would Milan have today if that €503 million had been invested properly? Probably a stronger, more balanced squad with far fewer gaps to plug every summer. The problem has not been the budget, but the lack of a clear direction. Now the club is at a crossroads: continue chasing scattered ideas, or give Allegri the right players. Because in the transfer market, as in football, spending a lot is not enough. You need to know exactly where to invest. This was reported by Milannews.it.
