Milan will once again be an Adidas team, as they were during the years of victories under Ancelotti and in the early 1990s. The contract will begin in the summer of 2028 and is a rather sensational deal for the industry, worth €50 million per season for 10 seasons. Milan will therefore sign an agreement worth €500 million and more, which would bring an end to the Puma era, which began in 2018. The restoration.
50 million euros
The growth is exponential and will help the progress of RedBird's Milan. Ten years ago, the club had signed a deal with Puma worth €14 million per season, renewed in 2022 to rise to around €30 million per season. The new leap towards the €50 million mark decisively changes the value of the shirt and brings new money into the club's coffers. It is the second significant deal concluded in recent days, following the agreement with Generali and Inter for the naming rights of the new stadium.
The Italian battle:
The Milan-Adidas handshake can be interpreted from many points of view. In the battle between the major sportswear brands, Adidas's decisive advance in the Italian market (the brand with the three stripes also makes Juventus's shirts) and Puma's retreat, at a time of difficulty, are evident. Speaking of Italian clubs and figures, Juventus signed a 10-season agreement with Adidas worth €408 million a year ago. Inter, meanwhile, signed an eight-year contract with Nike in 2023 worth €30 million per season.
Milan and Adidas, meanwhile, romantically return to the past.
The German brand was Milan's technical sponsor in the 1970s, with the star-winning league title of Rivera's team, in the early 1990s with Sacchi and Capello on the bench, and above all from 1998 to 2018. A lucky charm. Adidas in red and black immediately won the league title with Zaccheroni and, above all, the two Champions League titles in 2003 and 2007 with Carlo Ancelotti. One of the closest partnerships in Italian football, behind some of the most iconic shirts. They will return in less than two years. This was reported by La Gazzetta dello Sport on their website.
