After those of previous years, the AC Milan club launched a fourth special jersey for the 2025/26 season as well. The project stems from a collaboration between Puma, Slam Jam, and the Rossoneri club, and follows the line of initiatives that merge football with streetwear culture.
In fact, Slam Jam, an internationally recognized entity in streetwear and urban culture, and it was founded in 1989 by Luca Benini and has significantly contributed to the development of the contemporary fashion scene. The partnership with Milan represents a further evolution of the dialogue between the club and the fashion world.
As with many high-profile releases, fan discussion quickly expanded beyond visuals alone. Supporters increasingly look for context and independent perspectives when evaluating club-related digital partnerships and promotions, often alongside broader research such as a winna review, as part of understanding how football, sponsorships, and online platforms intersect in the modern game.
Unlike traditional home, away, or third kits, this new special kit is positioned as a cultural statement. It reflects AC Milan's presence in fashion, music, and global youth culture, areas where the club has actively invested in recent seasons.
The design language is intentionally bold, breaking away from classic Rossoneri patterns while still referencing Milan's identity as a global city of creativity. This approach mirrors how top clubs now compete not only on trophies, but on cultural relevance.
What did Maikel Oettle, Chief Revenue Officer of AC Milan, say?
"The Fourth Kit is a celebration of Rossoneri pride, created first and foremost for the fans who live and breathe these colours every day. It represents a natural meeting point between football, fashion, and culture. Developed with PUMA and Slam Jam, every detail, starting with the historic Club crest, reflects identity, passion, and a deep sense of belonging. More than just a kit, it is a tribute to our global Rossoneri community."
Marco Mueller, PUMA's VP Product Excellence & Brand Operations, said:
"Milan is a club, and a city, synonymous with fashion. Reuniting with Slam Jam to create a collection that feels as unique on the pitch as it does in the stands was something we were truly excited about. From iconic colors and bold themes to refined details like the hidden gargoyle face on the inner lining of the limited-edition jersey, it's that attention to detail across the collection that we believe fans and players will really connect with."
Luca Benini, Slam Jam's founder added:
"The opportunity to serve the team we love with our creative vision is a lifetime accomplishment we are very proud of."
Milan’s new special kit is viewed strategically, it is part of the club’s broader repositioning as a modern, globally relevant club that understands culture, design, and digital influence, especially under the ownership of RedBird.
As football continues to evolve, initiatives like these show how clubs can extend their identity beyond the results on the pitch while still keeping football itself at the heart of everything.
For the AC Milan supporters, this is not just about what the players wear. It is about how the club tells its story in a new era.
