AC Milan presents the Sunday Stadium Crew, a new capsule collection that reinterprets the matchday tradition that brings together generations and fans from all over the world in a modern way. A ritual that becomes a shared experience, made up of gestures and habits both inside and outside San Siro, strengthening the sense of belonging to the Rossoneri community.
The Sunday Stadium Crew is a line characterised by a soft, contemporary fit, featuring essential and versatile pieces to be worn before, during and after the match: from the crew‑neck sweatshirt in two colourways to the trousers, from the 100% cotton white T‑shirt to coordinated women's tank top and cyclist shorts. A collection designed for the whole family, further enhanced by a Mini Me range dedicated to the youngest fans.
"This capsule collection is for our supporters, who carry their passion for our Club with them every day and at every moment," says Valerio Rocchetti, E-commerce, Retail and Merchandising Director of AC Milan. "The collection further strengthens our brand's positioning as a cultural and lifestyle institution, capable of going beyond the pitch while staying true to its identity."
With the Sunday Stadium Crew, AC Milan becomes the first Italian club to create an apparel collection made from organic cotton certified by the Global Organic Textile Standard (GOTS) and FAIRTRADE, underscoring the Club's commitment to best practices in environmental, social and economic sustainability.
The capsule collection is available online at store.acmilan.com and at official stores.
