The first round of the Serie A football championship has ended. Championship with Milan "winter champion" ahead of the other Milanese team by only two points and a large group of pursuers with a few points behind. So if the championship is anything but closed, how is the other championship going, that of communication on social media by the twenty teams registered in the 2020/21 championship?
To answer the question, DataMediaHub , as part of the collaboration with ANSA for monitoring and analyzing social conversations and trends on the main topics of interest, analyzed the number of fans / followers, interactions and the rate of interaction (or engagement rate if you prefer) for each team, on the two social platforms with the largest audience, with the largest number of users. The analysis was conducted from September 19, 2020, the first day of the championship, to January 25, the last day of the first round. Having to make the extreme synthesis of the emerging results we could say that there is Juventus, and then all the other teams at a great distance. But in reality the reasons of interest go beyond the Juventus overwhelming power.
On Facebook Juventus has an extraordinary figure of over 43.5 million fans. A very high number, which is just under double the two pursuers on the most populous social network on the planet, but which compares with the 124.5 million fans of his most famous player: Ronaldo.
The two Milanese teams follow, respectively, with 27.4 and 25.1 million fans: Inter and Milan . Far away, under ten million fans, Rome is about double the size of Napoli at about 4.6 million fans.
Of the twenty teams participating in the championship, only seven exceed one million fans. In the queue one of the newly promoted, Spezia , with only 64 thousand fans. But of course the population basin for this team must also be considered, which in the language of football of the past would have been called a "provincial".
If even as regards the number of interactions, the landscape substantially changes little, even if as many as 98% of the interactions on the Juventus fanpage, in front of everyone with 32.7 million interactions, are made up of "likes" and other reactions, while comments and shares weigh only 1%. Beyond the absolute values, the surprises come from the interaction / involvement rate. Here, it is no longer Juventus but Lazio who win. The team coached by Simone Inzaghi has in fact the highest interaction rate of all, 0.411%. More than quadruple the team led by Pirlo. Of the 2.2 million interactions on the Lazio fanpage, 88% consists of likes and other reactions, 7% from comments and 6% from shares.
On Instagram, the distance between Juventus and the other football teams is even greater. In fact, Pirlo's team stands at 46.2 million followers. About five times as many as those of the second team for number of followers: Milan at 9.3 million. The ranking is therefore reversed compared to that of Facebook with Inter in third position with 6.2 million followers. Instead, the fourth and fifth positions occupied by Rome and Naples respectively, as for Facebook, remain unchanged.
Juventus also tears up its opponents on Instagram, reaching over 250 million interactions. Gigantic numbers that, however, in relation to the number of followers of the Agnelli-Elkann family team are not so extraordinary. In fact AC Milan reduces the gap to one in three, in terms of number of interactions, compared to Juve. Champion for the rate of involvement is the team coached by Vincenzo Italiano, La Spezia, with a 5.2% engagement rate. This despite the fact that the number of videos published by the Ligurian team on its Instagram profile is decidedly lower than that of most of the other teams.
In conclusion, if the winter champion is Milan, Juventus dominates on social media, thanks above all to the fact that the football club is sixth in the world with 110 million fans, which makes it the most popular Italian team in the world, for now.
(source: ansa.it)
