The scene of Sergio Conceição dancing with a cigar in his mouth after the Supercoppa victory in Riyadh against Inter, mirroring a similar moment after a win with Porto, has become the iconic image of the triumph and, more broadly, of the transformative week experienced by the team and fans, as relayed via Milannews.it.

The Rossoneri’s world has been turned upside down, thanks largely to the impact of the Portuguese coach on a locker room that previously had neither the desire nor the ability to "dance."
Rules, Focus, and Hunger
This morning, Corriere della Sera focused on music, noting how the Rossoneri have transitioned from the "slow tempo" of Paulo Fonseca, marked by inconsistent and lackluster performances, to the "rock" of Sergio Conceição.
Upon his arrival at Milanello, and given the tight timeline, Conceição immediately began working on the players’ mindset and mentality. He quickly established rules regarding schedules and diet, sending a clear message: clear agreements foster long-term harmony.
This was a response to the misunderstandings that arose under his compatriot predecessor from the very start.
Players have highlighted the team’s newfound energy, with Christian Pulisic offering the most telling statement:
"The coach told us that hunger is more important than tactics."
Milan needed an emotional jolt more than tactical or technical adjustments.
The electroshock treatment was delivered in Riyadh, but the key now is ensuring its effects endure. Not just the boost from the win but also the positive momentum of claiming a trophy by overcoming historic rivals Juventus and Inter. Even Zlatan Ibrahimović, Milan’s senior advisor, was impressed by Conceição’s impact, personally thanking him in front of the entire locker room.
What's next for Sérgio Conceicao's Milan after the Super Cup victory against Inter?
The ultimate goal remains the Champions League qualification. Fiorentina and Lazio have recently dropped points, and the "new Milan" must capitalise on this period to claw their way back into contention.
A comeback during this second half of the season could secure Conceição’s confirmation as coach beyond the current season. But for now, it’s too early to discuss that, head down and focus on Cagliari.
