The timing has been unusual and the process somewhat unconventional, but we have finally reached this point. Today, all the media outlets reported the Rossoneri’s intentions regarding the “new” management structure. The quotation marks are deliberate, because in reality the only truly new element is the head coach, namely Ruben Amorim. Everything else is already familiar to the Milan world. A group of people (or rather a “working group” with a number of key figures) will be in charge, meaning there will be no traditional sporting director.
Milan: a déjà vu from 2024/25:
The current situation concerning the club’s leadership (or perhaps lack of leadership) immediately brings to mind the 2024/25 season. Back then as well, the Rossoneri entered the campaign without a sporting director, with Zlatan Ibrahimović serving as the project’s ambassador. For this very reason, many supporters are far from enthusiastic, to put it mildly. Everyone remembers how that season ended, first with Fonseca and then Conceição, as well as the less-than-elegant way things were managed. The fear is that the club could find itself reliving the same scenario 24 months later, in a year that is supposed to mark a fresh start and a return to the top, as relayed via Milan Press.
Milan: follow Amorim’s lead
Learning from the past therefore becomes essential. In this regard, the club must avoid treating Ruben Amorim in the same way that Fonseca and Conceição (incidentally, both fellow Portuguese coaches) were treated. Although it has been suggested that the former Sporting Lisbon manager will be given extensive authority, this must not become an excuse to leave him to fend for himself. Even if his sphere of influence is broader, the club must still support the project, backing him and providing reassurance, both privately and, above all, publicly. Otherwise, in just a few months’ time, Milan could find itself back at square one. Once again.
