Herzogenaurach, Germany, 3rd September, 2026 – Today, A$AP Rocky and global sports brand PUMA have launched two club-first jersey designs for Manchester City and AC Milan. Translating the visual world of his 2026 album "Don't Be Dumb" onto limited-edition shirts, A$AP Rocky has combined his own unique design language with two of the global sports manufacturer’s most recognisable PUMA clubs.
Manchester City's design leans into the club's forward-facing identity - a team built on reinvention finds a natural partner in A$AP Rocky’s own restless creative streak. The jersey arrives in a colourway of black and archive gold, with "DON'T BE DUMB" running down the sleeve and a bold "MANCHESTER" graphic across the back, putting the city itself front and centre. A players-only edition stays closer to City's core sky-blue identity, with subtle "D.B.D." detailing on the sleeve and an unmissable stop-sign graphic reading "STOP SNITCHIN, MANCHESTER" across the back.
With one of football's most instantly recognisable identities, the AC Milan pairs heritage and cultural cache with the raw edge of A$AP Rocky's world. The jersey goes darker and more graphic: black and red, with the album's red prohibition symbol running down both sleeves and "DON'T BE DUMB" hitting in bold block type on the back alongside a "MILAN" lock-up.
A$AP ROCKY said: "PUMA’s got deep roots with Manchester City and AC Milan, and I wanted to bring my own perspective to both jerseys. We created something that feels true to my design language and the Don’t Be Dumb ethos, while still honoring each club’s legacy.”
Dominique Gathier, PUMA VP Teamsport said: "A$AP Rocky brings a creative energy to everything he touches and this collection is a natural extension of what our partnership stands for – taking football into spaces it does not normally occupy and doing it with a level of craft and intention that feels right for both the clubs and for him".
The launch will be marked by two city-wide activations in Manchester and Milan. On Friday 4th September, PUMA will transform the iconic location in Manchester's Northern Quarter into "Don't Be Dumb Caff" for one night only, giving fans an exclusive way to experience the collection ahead of A$AP Rocky's Manchester concert the following night. In Milan, PUMA will host an open-to-the-public block party at special space in the city's Tortona district on 9th September, under the concept "for the people, for the block," building to A$AP Rocky's Milan concert on 10th September. Both moments will bring fans and the local community together to celebrate the collection through football, music and street culture. Further details on each activation will follow via PUMA’s social media.
The A$AP Rocky x PUMA x Man City collection is available for sale only at the event on September 4th and at the official Man City stadium store (Gate 11 Rowsley Street M11 3FF) on September 5th. The A$AP Rocky x PUMA x AC Milan collection is available for sale only at the event on September 9th in Milan and at the AC Milan concept store – La Bottega del Diavolo (Via Dante 12/N03, 20121) on September 10th and at the San Siro Store on both days.
Source: AC Milan
