AC Milan and Rossoneri Principal Partner PUMA have joined forces with A$AP Rocky to create a new limited-edition jersey. The long-sleeve version of the 2026/27 Third Kit has been reimagined with visual elements inspired by the American artist’s new album, Don't Be Dumb, ahead of his concert in Milano on Thursday, September 10.
The jersey was already worn by the Men’s First Team players during their trip to Turin last weekend and will be available:
Wednesday, September 9, from 7:00 PM at BASE Milano in the Tortona district, as part of a block party open to the public.
From Thursday, September 10 at Bottega del Diavolo on Via Dante, with 80 jerseys available in store while supplies last.
As part of the collaboration, Rossoneri fans will also have the chance to personalize this season's Home and Third jerseys with a special "A$AP 11" customization, available:
From Thursday, September 10 to Friday, September 11, online at store.acmilan.com, at the Flagship Store on Via Dante, and at the Casa Milan, San Siro and Malpensa Stores, while supplies last, as announced on the AC Milan official website.
Through this initiative, developed by Principal Partner PUMA, AC Milan further establishes itself as an innovative club that has, over the years, positioned itself at the intersection of sport, entertainment, fashion and lifestyle, engaging its fanbase: from Milan, where the magic begins, to the rest of the world, where it has more than 600 million supporters, well beyond the football pitch.
The Club’s development in this direction has been strongly influenced by RedBird ownership, thanks to its expertise in sport and media, as well as its ability to develop global brands and create valuable synergies.
In recent years, AC Milan has developed strategic initiatives that have organically built credibility and trust in worlds that may appear distant from football, reaching younger generations through collaborations with brands such as New York Yankees, New Era, Warner Bros and Sony.
In the music world, the Club had already launched a collaboration with the Rolling Stones in 2022, on the occasion of their concert in Milan. The initiative resulted in a special collection called "Sympathy for the Devil", which merged the AC Milan logo with the iconic tongue-and-lips logo of the British band.
